Just reading David Behan's post The Internet is Good for a Recession and he made some excellent points about the effect the recession will have on the Internet for consumers, business and the web industry itself. I added a comment saying I feel the recession is a good time for freelancers and contractors as companies will opt for a lower risk outsource rather than hire someone full time which is always good news for us. A friend of mine who manages a geo-engineering company was looking for a full time marketing manager to increase their visibility and I told him to hire a good designer and copywriter to revamp collateral (freelance gig), a business consultant/mentor to help with strategy (freelance gig), a journo / PR person to write and more importantly distribute press releases (contract gig) and a smart administrator to work maybe 8-10 hours per week to manage all of the above. I reckon he'd get a lot more done in a fraction of the time and a fraction of the cost. This is the message we have to send out there - work still needs to be done, it definitely needs to be professional but it can be compartmentalised and be done so much better by the right people with the right skill sets. Hooray for Flexitimers.

Labels: Flexitimers, Recession