Articles

20 May 2009

Flexitimers attending IIA Congress

Flexitimers are attending the IIA Congress tomorrow in Dublin. There's an excellent line-up of speakers including representatives from Realex Payments, dotMobi, Google and Facebook.

I'm also involved in one of the break-out sessions where, along with my colleagues from the IIA Social Media Working Group, we'll be running a workshop entitled 'Establishing a Social Media Strategy in 45 mins' so if you're looking for a hands-on whistle stop tour of blogging, tweeting and general social networking well this is the 45 minutes for you. Hope to see you there.

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22 April 2009

Redundant and Blue? Create your own luck

If you've been recently made redundant well then this case study I wrote for the Irish Internet Association might cheer you up. It's a story about a fellow marketer called Karina Heavey who was made redundant in January this year but instead of sitting back waiting for the recession to go away, she got proactive and got seriously engaged in social media. Although an experienced marketer, she'd no experience or expertise in social networks but with some extra time and a lot of drive, she turned that around. The story has a happy ending too. Go on, get active, get online and create your own luck too.

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